Warning: Late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk

Our vision for the future

We put our customers at the centre of what we do. We understand the day-to-day financial needs and pressures of cash constrained consumers. We want to work to deliver financial products that give customers more control and help them to get on with their lives.

As part of this programme we’ve redefined our vision, brand and values for the future.

Our vision

To pioneer and deliver smart financial products and services for under-served consumers.

Our brand

Credit for the real world

Wonga is designed to meet people's real life financial needs. Our products help take the headaches out of day-to-day money management in a way that is responsible and which means people who are under-served by traditional lenders can stay more in control of their finances. Wonga is here to help people take positive decisions, and get on with their lives.

Representative 1,445.3% APR

Our values


We build our business around our customers, understand their lives and do all we can to meet their needs.


We're responsible, accountable and transparent and we will always strive to do the right thing.


We think forward and create genuine innovations by listening and finding better ways to serve our customers.


We are upbeat, always try to help, and look for the most positive customer outcomes.

Our goal is to provide short term lending to the right customers in a responsible and transparent way. We will become a more customer focused, and inevitably in the near term, a smaller and less profitable business. However, we are determined to make the necessary changes and serve our customers in the right way, to repair our reputation and become a business with a long-term future and an accepted place in the financial services industry.

Group Chairman, Andy Haste

Representative 1,445.3% APR